Project Description

Project Details

Goals

Team up with a former Shark Tank participant to scale up profitably Facebook ads to match up with the company’s offline rapid growth.

Strategy

Develop a strategic top, middle and bottom of the funnel strategy that will lead people naturally through their buying cycle.

Solution

Leveraged a combination of video assets and lifestyle images to show how people use these unique zero drop shoes on a daily basis.  Also ramped up for product launches to capture a wider net of potential customers and really leverage the opportunity to sell new products.