We see you found our Resources page. If you didn’t end up here by accident, welcome. If you did end up here by accident, the internet is the one place where loitering isn’t a crime, so feel free to stay as long as you like.
On this page, you’ll find an assortment of knowledge we use every day. Some of it is our own knowledge and expertise, and some of it comes from other brilliant minds who work in marketing and advertising.
From segmentation to strategy, media buying to messaging, here are a few resources we use, trust, and refer to when it comes to the day-to-day.
The Holy Quartet — Four books we reference a lot in this office.
- The Long and the Short of It by Les Binet — A book that talks about where the money goes in advertising.
- How Brands Grow by Byron Sharp — This breaks down all of the components of brand and market growth.
- Lemon by Orlando Wood — A study on what makes advertising effective.
- Look Out by Orlando Wood — Another study on what makes advertising effective.
M2 Resources
- LTV Calculator — A quick way to calculate the lifetime value of a customer.
- CAC Calculator — A calculator to find customer acquisition costs.
- Advertising 101 — A few “words of wisdom” from our very own Steve Maly.
Marketing & Advertising Essentials
Marketing Consistency
Oddly enough, simple consistency is one of the most overlooked things in advertising and marketing.
Time in the market and familiarity are huge advantages for pretty much any business.
But even if you have those […]
“Help! An employee set up my Facebook Page and then left my company.”
Unfortunately, this is a phrase we’ve heard way too often from clients and prospects. We wish there was a quick, magical solution to fix this problem, but sadly, that’s not the case.
This is why it’s […]
No, Your Facebook Ad Account (Or Page) Is NOT Getting Shut Down
If your business has a Facebook page or ad account, chances are that you’ve received emails, messages, requests, or notifications, sometimes even within the Facebook and/or Messenger apps themselves, telling you that your page or […]
The Long and Short of It
Some of you may have heard us talk about the long and short. It’s how we look at balancing long-term brand and business objectives versus short-term sales activations.
The general rule of thumb is to spend […]
Lifetime Value
What is the lifetime value of one of your customers or clients?
It’s a simple question, but it’s not always the easiest to answer.
What is the average purchase price?
How many purchases does your average customer make […]
Customer Acquisition Costs
Let’s talk about customer acquisition costs (CAC). This math is simple. LTV X Average profit margin = maximum CAC
The keyword is maximum.
But for some industries, that maximum can be really, really high.
(Especially for those of […]