We see you found our Resources page. If you didn’t end up here by accident, welcome. If you did end up here by accident, the internet is the one place where loitering isn’t a crime, so feel free to stay as long as you like.
On this page, you’ll find an assortment of knowledge we use every day. Some of it is our own knowledge and expertise, and some of it comes from other brilliant minds who work in marketing and advertising.
From segmentation to strategy, media buying to messaging, here are a few resources we use, trust, and refer to when it comes to the day-to-day.
The Holy Quartet — Four books we reference a lot in this office.
- The Long and the Short of It by Les Binet — A book that talks about where the money goes in advertising.
- How Brands Grow by Byron Sharp — This breaks down all of the components of brand and market growth.
- Lemon by Orlando Wood — A study on what makes advertising effective.
- Look Out by Orlando Wood — Another study on what makes advertising effective.
M2 Resources
- LTV Calculator — A quick way to calculate the lifetime value of a customer.
- CAC Calculator — A calculator to find customer acquisition costs.
- Advertising 101 — A few “words of wisdom” from our very own Steve Maly.
- Marketing & Advertising Essentials