What’s the goal?
That’s probably going to be the first question we ask. What do you want this video to accomplish? Is video the best route to achieve that goal?
We’ll begin pre-production by understanding your goals and needs. Do you need a testimonial, talking-head, scripted commercial, drone footage, presentation/event recording?
Most videos begin with a brainstorm to come up with an idea. Then we write scripts, create storyboards, hire talent, and schedule a shoot. For some projects we begin by scouting the location to decide how we will film an event or presentation.
This step can be quite intensive and take some time. Pre-production requires a lot of planning, anticipating challenges, aligning schedules, acquiring permits, and solving problems as they materialize.
That’s the point of pre-production—to strategize, organize, and problem solve so we can take an idea from tested to planned to scheduled.