To help Dr. Susan Peirce Thompson, the founder of Bright Line Eating, make the New York Times Best Sellers List.
To hit the NYTs Best Sellers List, you must sell 15,000 books within 30 days. If you’re an established author with a good following, you are almost guaranteed to hit it each time you release a new book.
However, if you are a first-time author, it is an entirely different story. Only a small percentage of new books make the Best Sellers List, and even fewer from first-time authors.
To make that story even more challenging was the fact that with 20 days left in the campaign, Bright Line Eating realized the publisher had only sold 827 books through their email list — far shy from the 7,000 that they were counting on.