Marketing & Advertising Essentials

Marketing & Advertising Essentials2023-08-31T11:45:37-05:00

The Long and Short of It

Some of you may have heard us talk about the long and short. It’s how we look at balancing long-term brand and business objectives versus short-term sales activations.

The general rule of thumb is to spend […]

Lifetime Value

What is the lifetime value of one of your customers or clients?

It’s a simple question, but it’s not always the easiest to answer.

What is the average purchase price?

How many purchases does your average customer make […]

Customer Acquisition Costs

Let’s talk about customer acquisition costs (CAC). This math is simple. LTV X Average profit margin = maximum CAC

The keyword is maximum.

But for some industries, that maximum can be really, really high.

(Especially for those of […]


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