The Long and Short of It
Some of you may have heard us talk about the long and short. It’s how we look at balancing long-term brand and business objectives versus short-term sales activations.
The general rule of thumb is to spend […]
Lifetime Value
What is the lifetime value of one of your customers or clients?
It’s a simple question, but it’s not always the easiest to answer.
What is the average purchase price?
How many purchases does your average customer make […]
Customer Acquisition Costs
Let’s talk about customer acquisition costs (CAC). This math is simple. LTV X Average profit margin = maximum CAC
The keyword is maximum.
But for some industries, that maximum can be really, really high.
(Especially for those of […]