Western Nebraska Tourism Coalition (WNTC) is a group that represents members in the Nebraska panhandle. Members have the opportunity to use marketing developed by the group to promote attractions and activities in Western Nebraska. Their ultimate goal is to attract more tourists, lengthen their stay and increase visitor spending.
M2 was tasked with creating a brand, messaging, and ad campaign. We wanted to capture the spirit of Western Nebraska. Western Nebraska is a place where people create fun and adventure with whatever happens to be on hand. We needed to show the full breadth of all of the activities that Western Nebraska has to offer.
We developed branding and messaging based on our research into the area, demographic information, and the qualities and values that make Western Nebraska great. Then we created an ad campaign that shows that Western Nebraska isn’t what people think it is, but is the perfect place to find your next adventure using imagery and language that highlight the fun and irreverence that personifies adventure out in Western Nebraska.