Nebraska is Not Just Fat White Dudes in Overalls

Western Nebraska Tourism Coalition (WNTC) needed an updated website that was visually appealing, fast, and mobile-friendly.

Since WNTC is responsible for the tourism of many counties in Western Nebraska, it was important that their LARGE directory be easy to navigate, simplified, and user-friendly.

WNTC wanted a fun, vibrant design that highlighted the variety of activities that half of the state offers. An often overlooked destination, WNTC wanted their website to be able to compete with places like Colorado and South Dakota.

Step 1: We tackled that massive directory by building a filter system for listings. We also created a new color system for the four regions of Western Nebraska, making it easier for visitors to find locations and navigate offerings.

Step 2: Modern, fun personality.

In addition to adding some new functions to the site, we created a new color scheme that captured some of Western Nebraska’s brightest and boldest elements: blue skies, golden fields, shades of rolling green, and orange skies. Or hunting vests. Your choice.

With updated photography and fonts, we also built out the website to include a section that explained four distinct regions in Western Nebraska and why people should visit Western Nebraska.

Everything from the code to the images was optimized for speed.