The Toughest Town on the Tracks

Visit Sidney/Cheyenne County was unhappy with their old website. They found it difficult to use, it wasn’t mobile-friendly, and their old brand felt dated.

One of the most important elements the client wanted was an improved events calendar. Since they are responsible for promoting cities and towns in the entire county, it was important to find a less costly way to manage the business directory and calendar, all while maintaining an easy, user-friendly interface.

To meet these requirements, we built a templated website with a theme that allowed for easy administrator management along with an updated brand that focuses more on Cheyenne County as a whole, not just Sidney.

We conducted several extensive meetings and reviews with the client throughout the design process and programming to ensure the final product met and even exceeded expectations.

The website now includes a user-friendly events page and an easy way to submit requests for events to be added to the calendar. The client and committee love the revamped design and usability. 

Since the launch of the new website, traffic has increased by 130% over the previous period (9/23/25–12/17/25 vs. 6/29/25–9/22/25). Traffic is up 245% compared to the same timeframe in 2024.