Our strategy was to leverage the WTF? aspect of an Avocado Launching Championship with the power of the internet.
We created a mascot character and branding for the event.
We produced a 30-second TV commercial starring Buffalo Bill, which ran during the Super Bowl. We then produced a 30-second radio commercial, which ran in Western Nebraska, Colorado, and South Dakota. We created animated clips, GIFS, memes, and sharable images to post to branded Facebook, Twitter and Instagram accounts. We also created a registration website to convert visitors into competitors, and hung flyers around Lincoln, Nebraska to peak city-dwellers’ attention.