The Challenge & Objectives:
Create a fast, user-friendly website that is easy (and quick) to edit and fast to load, while retaining information on over 80 bands on the backend. Oh, and make all the schedules mobile-friendly.
Lincoln Calling is an annual music festival that happens every fall in Downtown Lincoln. It’s a three-day event that brings in over 80 bands and musicians who perform live in local bars and theaters. The festival requires extensive planning and has a lot of moving pieces to account for, all of which need to be accessible via three different schedules.
Strategy & Tactics:
Rather than build on top of the old site, we used WordPress to build a new, fast-loading site with a user-friendly theme that was lighter in color than the previous dark look.
One of the biggest challenges we needed to solve was the display of daily schedules. We needed to keep them readable on mobile devices without shrinking the content. To do this, we built the schedules as scrolling calendars of events on the home page and the Schedule page.
These schedules also needed to be easy to update for last-minute changes, so we built them in sections that could easily be swapped.
For the artist sections, we had to find the best way to utilize available space that contained A LOT of information. Our solution: modal popups for artist information. Sleek, effective, and mobile-friendly.
“Maly Marketing was exactly what we were looking for. It helped working with a team that understands the importance of sustaining the arts in Lincoln and also the needs of a young non-profit. They were stellar to work with, and ensured we hit our marks. 10/10. We look forward to working with Maly again!”