Lincoln Calling 2024
Website Redesign
The Challenge & Objectives:
The site we built for Lincoln Calling in 2022 needed to be completely rebranded. With information and changes coming fast and frequently in the days leading up to the festival, the site needed to be easy to update quickly, mobile responsive, and load as fast as possible with a graphic-heavy design.
Strategy & Tactics:
We built the site in WordPress to make it easy and quick to update content. All images were optimized twice to ensure fast loading (there were A LOT of images). The pages were designed with thoughtful layouts for intuitive navigation and ease of use.
Results:
A dope site that functioned as beautifully as it looked.
Thank you so much to Dan and team! Maly Marketing skillfully incorporated our brand assets into a site that looks impressive and showcases our festival in a clean and compelling way. The staff really took the time to understand our 2024 vision and transformed it into a website that captures the spirit and energy of Lincoln Calling.
