Legacy COOP

The Challenge & Objective:

Create a streamlined website for Legacy COOP that provides information to current and prospective customers.

Legacy COOP is the result of a merger between two Nebraska-based COOPs. Because of their vast product/service offerings and previously outdated websites, the first challenge was organizing a vast website into an easy navigation experience. This required restructuring how options were categorized and mapped, and a new design that was user-friendly and loaded quickly.

Strategy & Tactics:

The first step was to eliminate unnecessary clicks. From there, we made standalone pages for business lines that weren’t core Legacy lines to help customers find their relevant information quickly. Lastly, we updated the design to fit Legacy COOP’s new brand.

Results:

A modern, streamlined, informative website that is easy for current and prospective customers to navigate.