If You Love Freedom, You’ll Love This Flooring Place

After 25 years of service in Lincoln, Emo Flooring was rebranded as Freedom Flooring. We were brought on to help build a new website that incorporated the new branding and highlighted services and products.

One issue Freedom Flooring had noticed over the years was a high bounce rate from their website. Once people left, they never came back to the site.

A secondary objective was running new digital ads to showcase the new brand and build brand awareness.

To combat the bounce rate, we built a site with streamlined content that kept visitors on the site, as opposed to sending them to a supplier or manufacturer’s site. We also set up strong SEO as the foundation of the site to increase search population.

New digital ads included Meta and Google.

Freedom Flooring needed a predictable method to drive leads and build awareness for the new brand, so we ran a combination of brand awareness and floor-specific ads. Google ads targeted people actively looking for new flooring options.

Meta ads targeted the top of the sales funnel, with Google targeting the middle/bottom of the funnel.

Within just a few weeks of running ads, we saw a massive increase in time on site, incoming leads, and store foot traffic.