Along with their print and digital campaign, Four Points Federal Credit Union needed to continue raising awareness and consideration among people in the Omaha metro area.

The challenge was to adapt the print and digital campaign we have running into video deliverables. The print campaign utilized animals, so we started there: animals, oddities, and what they do.

Remember, we needed to stand out in a crowded market of sameness; this is where the animals and president heads originally came from.

The main idea for TV was that Four Points is a credit union, which has evolved to be better than a bank. This leads us to the central question of the TV adaptation: What are some weird animals and how have they evolved for a singular purpose?

To keep shooting costs low, we utilized stock footage to allow us to produce more ads for the same budget, with low-cost stock sources— because filming hammerhead sharks, camels, and platypuses is expensive.

We produced six 30-second video spots for Four Points that used “facts” about charismatic wildlife’s evolution to highlight that Four Points had “evolved” for the singular purpose of saving their members money.