Four Points Federal Credit Union
This isn’t your usual advertising for a credit union.
And that’s the point.
The Challenge:
When Four Points Federal Credit Union approached us for a campaign to increase brand awareness, we knew we needed to do something “out there.”
The financial industry is a large sea of sameness. The biggest challenge with Four Points was to make something memorable and attention-grabbing that didn’t sound like an ad for any other credit union. We needed to give Four Points a personality to differentiate them.
Strategy & Tactics:
The initial idea for this campaign began with two parameters: Don’t say “bank” or “banking”. Why? Because a credit union is not a bank.
Following that guidance, we started playing around with all the weird, fun names for money. The idea came together when a designer put Benjamin Franklin’s head on a cow and asked, “Is this too weird?”
No, no it was not.
Results:
Four Points loved the campaign as soon as we pitched the first billboard.
The entire campaign for Four Points Federal Credit Union included direct mail, digital ads, billboards, a new website, and radio promotions.
