Project Description

Foster Writing

Website Redesign

Challenge

Kindra Foster wanted a website to promote her professional writing services. She wanted to have a personal presence on the site and convey her professionalism and experience in a serious yet feminine way. Her previous website had been great from a content and informational standpoint – but it didn’t create the leads she needed. Kindra felt that it lacked the gravitas and clean design she needed.

Strategy

We developed a new site focused on promoting her services in a personal and professional way by using an open and clean layout, emphasis on her personal touch, and reinforcing her brand throughout. We created several types of prompts to contact Kindra and sprinkled testimonials and related content throughout the site. We also include prompts for newsletter and e-book signups to help grow her contact list.