Anna’s Pupusa Truck
The Challenge & Objective:
Anna’s Pupusa Truck is a new local food truck business in Lincoln, NE, that recently celebrated their 1-year anniversary. After receiving a grant to assist with business development, they wanted a new website with online ordering capabilities for customer convenience and to help their business get more visibility.
The main objective for this site was a smooth and functioning online ordering system, plus a streamlined, mobile-friendly site.
Strategy & Tactics:
We created a simple one-page website that utilized Anna’s bright brand colors, which are often associated with El Salvadoran cuisine. We used secondary colors that work well in the food industry to entice customers.
The overall design was meant to be clean and simple, with appealing colors, bright and engaging photography, and an about page that told the story of Anna and Anna’s Pupusas. (It’s a good one. We recommend reading it.)
There are several Order Now buttons throughout the site so customers can order whenever they know what they want, and we had some fun with the main CTA, “Hungry Now?”
Results:
A modern website with an online ordering system that places user experience first and brings the brand to the forefront.
