Testimonial videos are a compelling way to showcase not just a great product, but the people behind it, the values that guide it, and the communities it serves.​

For ALLO—a fiber internet provider founded in Nebraska and now serving communities across Nebraska, Colorado, Arizona, and Missouri—we’ve produced an ongoing series of testimonial videos that highlight their reliable service and commitment to hassle-free support and local involvement.

Our interviews go beyond the standard business testimonial. We’ve spoken with local business owners, students, residents, nonprofit leaders, their employees, and even a professional gamer—each sharing their unique experience with ALLO.

ALLO isn’t just about fast internet—they’re embedded in the places they serve. From seamless online gameplay to critical business connectivity, these videos highlight ALLO’s core values: exceptional and reliable service, hassle-free transparent pricing, honest service, and getting involved in their local communities.

Each testimonial is built for versatility, with 30-second cuts for TV, radio, and digital ads, and long-form versions for websites and social media platforms.

ALLO’s Spokesperson campaign’s purpose was to persuade viewers to treat their internet service as a necessary utility in their households, such as electricity and water. With this mindset, viewers would switch their internet service to ALLO Communications for a faster, more reliable connection.

ALLO wanted three scripted TV commercials for this campaign. The M2 Team brainstormed ideas in the pre-production phase together, then scripted and storyboarded the three final ideas. The Team took the most common at-home situations where a family could become frustrated over their poor internet connection. One, over a Zoom call, while playing an intense video game, and, lastly, while trying to have a relaxing movie night with your partner. With these scripts and storyboards in hand, M2 scouted locations and hired actors to produce the three commercials.

The 30-second commercials aired on TV and can be utilized on social media platforms and ALLO’s website.