ALLO Communications is a fiber-optic internet, tv, and phone service based in Nebraska and Colorado that has come to us on several occasions to execute its video campaigns.
Testimonial videos are a great way to show off a business’s success on a product, reliability, and core values through storytelling. We’ve created several testimonial series for ALLO interviewing their employees, business customers, and a professional online gamer.
When ALLO began hiring, they wanted a video highlighting why ALLO is a great place to work, its atmosphere, and its core values. M2 interviewed several employees at ALLO headquarters in Hastings, Nebraska, and asked about their favorite experiences, what they love about their job, and why they’re proud to work for ALLO.
Shortly after their employee testimonials, ALLO reached out to us to do a client testimonial who happened to be a Clash Royal World Champion. The M2 video team met and interviewed Jackson Wahl — or JuicyJ — to talk about why ALLO is an excellent, reliable internet provider and how ALLO helped him make it to the World Championship in China.
As ALLO has expanded further into communities across Nebraska, ALLO wanted to highlight businesses and their experience with ALLO. M2 sat down with several businesses in Hastings, Nebraska, to highlight the reliable service and the importance of having a stable, local provider for the company to continue running without any issues.
These testimonial videos have a long-form 90-second version, two 30-second for TV spots and social media platforms.
ALLO’s Spokesperson campaign’s purpose was to persuade viewers to treat their internet service as a necessary utility in their households, such as electricity and water. With this mindset, viewers would switch their internet service to ALLO Communications for a faster, more reliable connection.
ALLO wanted three scripted TV commercials for this campaign. The M2 Team brainstormed ideas in the pre-production phase together, then scripted and storyboarded the three final ideas. The Team took the most common at-home situations where a family could become frustrated over their poor internet connection. One, over a Zoom call, while playing an intense video game, and, lastly, while trying to have a relaxing movie night with your partner. With these scripts and storyboards in hand, M2 scouted locations and hired actors to produce the three commercials.
The 30-second commercials aired on TV and can be utilized on social media platforms and ALLO’s website.