After a successful 2018 campaign highlighting the New Adventures of Buffalo Bill and all the great things to do in North Platte, it was time to revisit and capture Buffalo Bill’s newest stunts.

M2 coordinated a three-day trip to North Platte. They held 10 photoshoots and eight video shoots capturing Buffalo Bill tanking, attempting to jet pack around the Golden Spike Tower, and promote his rodeo.

We created 10 long-form videos and three 30-second versions for their website, social media, and TV spots.

The scripted series allowed the M2 Creative Team to dive deep and “get weird,” where they came up with a few crazy ideas to engage viewers to travel out to North Platte/Lincoln County.