Relaunching a New Brand with New Ownership

When K2 Holistic Health came to us, they were still operating under their old name, Schrock Medical. The lead provider at Schrock was in the process of buying the pre-existing clinic and wanted to rebrand it and change the services provided.

The client needed to hit the ground running as soon as possible and be aggressive in their marketing because the previous owner had stopped advertising over the years.

Our goal was to build brand awareness in the Lincoln market quickly. First, we had to design a logo, create brand guidelines and signage, and update all customer-facing pamphlets and flyers.

First things first, we needed a logo. The client knew he wanted mountains involved, so this gave the design team a place to start. Once we had a brand and colors, we set out building a new website, pulling together a comprehensive media plan to grab attention and build brand equity that included TV, radio, Meta, and Google.

Once the foundation was set, we developed strategies for acquiring potential clients in other markets. Additionally, we looked into trade shows and conferences to help K2 close the number of appointments needed every month.

A polished brand with a comprehensive marketing strategy that started doubling leads within 45 days of being implemented.