The Doctors of MD Pain helped write the book on pain management, “Nebraska State Pain Management Guidelines.” The doctors believe in responsible, effective, ethical pain management.
M2 was asked to help them gain visibility in the market and promote their clinics.
Without a lot of flowery languages, M2 created messaging to highlight their values and expertise. A campaign strategy was developed to get noticed through radio, billboards, and targeted ads on Google and social media.
A full-page advertorial for the newspaper was also created to highlight details about chronic pain and solutions to those problems, encouraging people to contact the clinic for help.
When the billboards and radio went live, organic search went up by 32%, and lead costs dropped by 41%.