Malybuilt Restoration

Rebranding, Strategy and Messaging, Campaign Plan, Website

Malybuilt Restoration is a family-owned business that’s been repairing roofs, gutters, and siding since the late 1970s.

They needed M2’s help to develop updated branding and messaging to help break into new markets. Malybuilt liked red for a logo and something that felt a bit “retro.”

The M2 creative team started by developing the tagline, “Working for Nebraskans for 3 Generations,” drawing attention to the longevity and locality of the business. Various logos, focusing on that “throwback” vibe and incorporating a hammer into the text were also worked up. Once the logo was approved, M2 built out the brand guidelines and usage cases.

M2 created a campaign strategy with messaging for both evergreen and storm-related content and provided a roadmap for implementation.

Using family photos and the new branding, M2 created materials that could be utilized across print and digital media.

The result is a sharp campaign with targeted ads and a renewed website for the modern age.

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