Cooperative Producers, Inc.
Cooperative Producers, Inc. (CPI) is a farmer-owned agricultural cooperative operating in 30 communities across Southcentral Nebraska. With more than 400 employees, they offer products and services in agronomy, energy, feed, and grain.
M2 was tasked with producing a video series that promoted and highlighted CPI as one of the premier employment opportunities for qualified labor within their trade markets. This was accomplished by capturing documentary-style interviews with various employees across the company’s four divisions. The result was an HR-focused video series that included a 2.5-minute company overview video and four shorter 90-second videos forced on each of CPI’s four company divisions. M2 was also able to use footage from this project to produce two, 30-second TV spots.