Cooperative Producers, Inc. (CPI) is a farmer-owned agricultural cooperative operating in 30 communities across Southcentral Nebraska. With more than 400 employees, they offer products and services in agronomy, energy, feed, and grain.
M2 produced a video series that promoted and highlighted CPI as one of the premier employment opportunities for qualified labor within their trade markets; this was accomplished by capturing documentary-style interviews with various employees across the company’s four divisions. The result was an HR-focused video series that included a 2.5-minute company overview video and four shorter 90-second videos forced on each of CPI’s four company divisions. M2 was also able to use footage from this project to produce two, 30-second TV spots.