The best answer I have to this question is this: content. Sure, you want to give your online presence a facelift, but a pretty site without updated/relevant content is pointless. We prefer to coach our clients in a “Content First” method of approaching a website.
The trouble is: Content is hard work.
First of all- you have to figure out why you want a new website – what is it that you want to say? What is it that your current site is lacking? Are you trying to simplify your sales process? Are you trying to educate children? Are you trying to sell a new product? Are you just trying to not look outdated?
You need to audit the content on your current website and figure out what you want to keep, what you want to change, and what you need to let go. Depending on the depth and breadth of your desired content this can be a lot of work, especially if you’re creating a brand new website – say for a new business, or for a product launch. You will need to dedicate time to the process. Depending on the size of your organization you may need to dedicate someone (or a team) to auditing your content. It won’t be fast, but the results will be better than they would be if you skipped this important step.
While you go through this process you will likely find that you don’t have all the content you need. You may need to have photography taken. You may decide that you want to create a video. You may even figure out that you don’t know what you want to say.
Knowing what you still need is nearly as good as already having it.
We can help with writing (or revising) your written content. We can connect you with professional photographers, videographers, and voice talent. We can produce graphics, maps, illustrations, logos, color schemes, typographic styles, animations, videos and more. We can help craft your message.
Once you know what the purpose of your site is, and have a good idea of what your content is, we can start thinking about creating your new site.