When this duel-use building was still on the drawing board the owner approached us to help him name it a market it. The design was inspired by cubist art so we named it after an influential Cubist painter. We also produced a website, signage, and print materials to maintain a unified branded image and voice for the building. These efforts were designed to raise awareness and ensure that interested tenants had multiple avenues to find more information about everything that the building had to offer.