AI Challenge
Monica & Dan
Welcome to…
FLAVORTOWN!
Flavortown isn’t just a place—it’s a lifestyle, a state of mind, and a tight-knit community of food lovers, culinary adventurers, and unapologetic flavor enthusiasts.
Motto: “Go Big Or Go Home!”
Flavortown Values:
Flavor First. Inclusivity. Fun Above All.
Who lives there?
From eccentric chefs and food truck operators to adventurous diners and bacon enthusiasts, Flavortown is home to a diverse mix of personalities, united by their shared love of fun, flavor, and food. It’s a utopia where calories don’t count, every meal is a celebration, and no one is afraid to go over the top. In Flavortown, life is more than delicious—it’s a non-stop, flavor-packed adventure!
Landmarks & Gathering Spots
The Flavortorium: A community center and festival hub where residents celebrate Flavor Festivals and host legendary food battles.
Guy’s Throne of Flavor: A monumental chair made of spatulas, forks, and ladles, honoring Flavortown’s founder.
Sizzle Square: The beating heart of Flavortown, surrounded by food trucks, pop-up shops, and neon signs.
Flavor Tunnel: A whimsical street where food-themed performers entertain with dance-offs and culinary tricks.
Celebrations & Traditions
National Cheese Day Parade: Floats shaped like cheese wheels and rivers of fondue flood the streets.
Great Flavor Hunt: An annual scavenger hunt where teams solve riddles to find hidden ingredients for a massive communal feast.
The Bacon Ball: A glamorous event where attendees dress in food-themed formal wear and feast on bacon-infused dishes.
Name: Jamie “Flavor Chaser” Thompson
Age: 29
Occupation: Social Media Influencer / Food Blogger
Location: Suburban or Urban Area, U.S.
Income: $50,000 – $80,000 annually
Education: Bachelor’s Degree
Objective
To position Flavortown as the ultimate foodie destination for adventurous, fun-loving individuals by creating buzz, driving foot traffic, and encouraging user-generated content (UGC) to amplify reach.
Target Audience
Primary Audience: Millennials and Gen Z food enthusiasts who love bold flavors, pop culture, and unique experiences.
Secondary Audience: Families and groups of friends seeking fun dining adventures.
Key Channels & Strategies
Social Media Marketing: Focus on platforms where foodies are most active: Instagram, TikTok, and YouTube.
Paid Advertising: Google Ads, Social Media Ads, OTT (over the top) Ads.
Experimental Marketing: Pop-up Events, Food Challenges, Street Teams
UGC (user generated content): Photo/ Video Contests, Interactive Experiences, Rewards programs.
Email SMS Marketing: Build a database of visitors and fans for ongoing communication.
Collaborations/Sponsorships: Partner with brands like Pepsi, Doritos, Heinz. Sponsor foodie podcasts and Youtube channels.
Budget Allocation
| Channel | Percentage | Budget Estimate ($1000,000 Total) |
|---|---|---|
| Social Media (Organic & Paid) | 35% | $35,000 |
| Paid Ads (Google & OTT) | 25% | $25,000 |
| PR & Influencers | 20% | $20,000 |
| Experiential Marketing | 15% | $15,000 |
| Email/SMS Campaigns | 5% | $5,000 |
Instagram Posts
Google Ads
Sponsorships
